The Fashion Designers Handbook

Fashion Designers are often aware of the detrimental effects of the fashion industry but feel powerless to change anything, a feeling I struggled with during my years in the fast fashion industry. This project explored this cognitive dissonance experienced by designers with the result being an app designed to provide useful information for how to design in a more sustainable way as well as steps that can be taken by individuals to improve the sustainability of the company they work for. Designers were interviewed for this project and the quotes below come directly from these interviews. As many designers are removed from the physical process of production, a hand sewn aesthetic was used to connect design with the physical act of making. Created using Adobe Suite and Marvel.

Play Video

'My personal values don't align with my job but what can I do?'

'I honestly feel that I have zero power'